One ID. Limitless Journeys.

SWIXS is shaping the digital backbone of Swiss tourism, a unified, privacy-first visitor identity that connects hotels, guest passes, public transport, and experiences - so guests glide effortlessly and destinations gain meaningful insight.

The Problem

Switzerland’s tourism ecosystem is fragmented. With 26 cantons and dozens of independent guest card systems, travelers juggle multiple registrations across regions, attractions, and services. This creates friction for guests and leaves providers blind to visitor flows.

→ In 2023, Switzerland welcomed over 11 million international overnight guests (Swiss Federal Statistical Office), yet no unified visitor profile exists across regions.

→ Despite contributing CHF 16.5 billion to Swiss GDP, tourism remains digitally fragmented — far behind sectors like mobility and banking.

The Opportunity

A unified visitor profile that lets travelers move effortlessly across destinations, while giving tourism partners real-time insights and the ability to craft seamless, personalized guest journeys — all built on Swiss data privacy principles.

→ According to a 2024 Accenture travel survey, 72% of European travelers expect a one-login experience, yet only 29% experience it today.

→ Research from UNWTO and OECD shows that seamless identity and data-sharing ecosystems can increase visitor spending by up to 20%.

The Vision

We’re building Switzerland’s national visitor identity infrastructure: a digital backbone enabling frictionless tourism, smarter mobility, and sustainable growth.

→ Existing solutions like SwissPass and discover.swiss cover part of the puzzle, but no consent-based, interoperable, and scalable identity layer exists for tourism.

Our Story

Mobility Origins

Our journey began in airport mobility, where our deep learning solution for Zurich Airport helped cut wait times and increase passenger satisfaction—recognized by IMD Top 30 and Accelerate @ IATA.

Platform Vision

Out of aviation success grew a wider vision: a national digital identity layer spanning tourism, mobility and hospitality.

Where We Are Now

We are co-developing a feasibility study with HSLU (Lucerne University of Applied Sciences), supported by discover.swiss and with the interest of Zurich Tourism. This study will prototype the first scalable visitor identity layer for Switzerland.

The Road Ahead

Q2025 → 2026

• Launch our first feasibility study in Zurich, supported by Innosuisse, in collaboration with discover.swiss and Zurich Tourism.

• Expand to multi-canton pilots with public and private partners (Innotour, SECO) and explore SwissPass API integration.

• Engage new regions, including potential collaboration with Graubünden’s GRdigital initiative, supporting tourism and digital transformation.

2027+

• Operate Switzerland’s national visitor ID backbone — unlocking seamless guest experiences, smarter travel, and ESG-ready insights across tourism, mobility, and hospitality sectors.

What We Enable

  • See your city through real-time visitor insight.

    • City-wide guest dashboards

    • Privacy-safe data sharing

    • Integrated with local passes and perks

  • Seamless journeys, smarter upsells.

    • QR-based guest check-in

    • Automatic eligibility for discounts

    • Cross-sell partner activities

  • Digitally sovereign, privacy-compliant, and scalable.

    • Swiss-hosted with full GDPR adherence

    • Transparent governance model

    • Public-private alignment for long-term impact

  • One ID for the whole trip. Your data, always yours.

    • Smooth entry to hotels, museums, trains

    • Personalized offers (only when consented)

    • Full data control at every step

Contact Us

Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!